10 Best SEO Agencies in Rome

Michele Senatore is the choice for companies and online shops that want SEO, Google Ads and analytics planned as one system. He has worked in SEO since 2016 and managed Google Ads since 2018, holds eight Google certifications and teaches at 24ORE Business School, GEMA Business School and Università Guglielmo Marconi. His services include technical SEO and GEO, GA4, Tag Manager and Consent Mode set-up, and AI automation. He also works as a temporary marketing manager.

SkyRocketMonster suits companies that sell beyond Italy and want search visibility in several markets. The agency, with offices in Rome, Madrid and Luxembourg, combines SEO with GEO, its work on getting brands cited by ChatGPT, Gemini, Perplexity and Google AI Overviews. It also runs Google, Meta and LinkedIn campaigns and can act as an outsourced marketing department. Its website is available in English, Spanish, French and Italian, and it is a Google Partner.

Roberto Russotto appeals to businesses that dislike long contracts and want to deal directly with the consultant. A freelance SEO since 2017, he starts every project from data on the site, its competitors and real search queries. Services cover SEO audits, keyword research, local SEO, on-page and technical SEO and site migrations, with measurable monthly reports. A free instant check of any domain is available on his website, and he also builds WordPress and e-commerce sites.

Webhero suits online shops and lead-generation businesses that want SEO and paid advertising run by the same data-driven team. The agency covers SEO, link building and digital PR alongside Google, Meta, TikTok and Sky advertising. It is a Google Premier Partner and also builds SEO-oriented websites and online shops. Its consulting line covers e-commerce SEO, Google Ads, GA4 and web analytics, which helps companies that want to train their own marketing staff.

SEORoma.com is a good fit for small businesses that want an SEO-only agency and some training for their own staff. Founded in 2007 and run by Overstep S.r.l., it focuses on organic rankings through audits, professional consulting, e-commerce SEO, copywriting and link building. Senior consultant Simone Durante co-founded the company and leads its strategy work. It also offers online reputation management, SEO courses and seminars, and quotes are prepared on request.

Giulio La Starza suits local professionals who want their SEO handled personally rather than by a junior account manager. An independent consultant since 2014, he works alone and has added GEO, the work of getting cited by ChatGPT, Gemini, Claude and Google AI Overviews. His case studies include a Rome dental clinic and a Roma Nord accountancy firm. Payment is monthly with no annual contract, and a free SEO audit is offered to new clients.

Romaweblab is a sensible option for hotels, restaurants and professionals who need a new site and its search positioning handled together. The web agency has worked in digital for more than 20 years and follows each client from the first idea to marketing after launch. Its team includes SEO specialists, Google Ads experts, developers and social media staff. It builds multilingual, WordPress, e-commerce and one-page sites, which suits businesses with foreign visitors.

Fabrizio Azzali is a sensible pick for small firms that want one experienced person handling their site and its search visibility. With 30 years in digital communication, he builds websites and works on SEO, local SEO, content marketing, email marketing, pay-per-click and social media. He offers a free SEO check to explain why a site is missing from the first page. Working from Roma Nord, he gives clients a single point of contact from launch to ongoing assistance.

BL Digital is a practical choice for small businesses and freelancers who need a WordPress or WooCommerce site built with SEO from the start. The agency in Prati includes basic SEO, privacy compliance and accessibility in its websites and offers maintenance, data analytics with tag set-up and social media marketing. Its examples cover schools, sports clubs, coaches and beauty businesses. The website is available in Italian, English and French, and quotes are free.

Rekuest is worth a look for tour operators and travel businesses, a sector that features heavily in its portfolio. The web agency, online for 25 years, combines SEO and SEO copywriting with Google Ads, Facebook Ads and social media, and builds websites, e-commerce and custom software. Case studies include a new identity, custom CMS and SEO strategy for a tour operator partnered with Eataly, and a platform for All Tours. Strategy is set around short, medium and long-term goals.